first impressions

Pür’s Fully Charged Magnetic Mascara Review

We’ve seen all sorts of innovation in makeup. From cushion foundations all the way to liquid lipsticks. This one from Pür cosmetics, however, is a magnetic mascara. So yeah, hold the phone… what do you mean magnetic mascara??? No, no, you don’t just open the tube and the mascara will automatically stick to your lashes. Apparently, it’s the technology of the formula. Despite being in uni for almost four years now, I can’t seem to paraphrase what the website says about this formula because dayum gurl I’m not that scientific.

Opposites attract with this anti-aging mascara that has a “magnetic” polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for long-lasting performance.

Pür Cosmetics

Since it’s such a crazy concept, I thought I would give this mascara a go (well also because I saw Niomi Smart using this and it looked amazing) and filmed my first impressions on it, which is now on my YouTube channel. So if you haven’t watched that video, well, you should. Because this is meant to be an extension of that video haha.

In the video, you can see how impressed I was with the mascara. It made my lashes look feathery at first coat, but then after two coats, it gave me very voluminous and spidery lashes (which I love, mind you!), ones that are very similar to Charlotte Tilbury’s Legendary Lashes, without all the horrific smudging. However, after wearing it more regularly, I actually formed a different opinion on this mascara.

It actually smudges. Really easily.

pur fully charged magnetic mascara

Please excuse my face, but this is a result of a day-to-day application of the mascara.

You saw me applying the mascara on camera. But what you didn’t see was that I powdered a hell of a lot before I applied the mascara on my lashes. The mascara was sooo thick after two coats, and that got me scared so I powdered even more. Just a subconscious thing to do, you know? So day to day, I wouldn’t bother or have the time to put on my base that well. And whaddayknow… It does smudge! I mean it was nowhere near as bad as the Legendary Lashes, but it smudges quite easily. I don’t even bother putting it on my lower lashes anymore. And trust me when I say I’m a major lower lash kinda girl…

As you can see from the photo above, the mascara doesn’t look as prominent as it did on the video. Again, on a day-to-day basis, I wouldn’t have the time to stroke my lashes like a lonely cat lady strokes her cats, so that could be why.

So this actually gives me (and you) a lesson on first impressions: it’s just a first impression! You really gotta test out a product for a while in order to really understand the product and get a firm opinion on it. Well since this is a ‘magnetic’ mascara, I just thought it would be fun to film my first reactions to applying it.

In spite of all this, I still use it as my everyday mascara, and I am happy to have it in my collection, as you can build this up. Which makes it very versatile!